A focused plan to strengthen your business, your voice, and your market.

GAAR’s Strategic Plan is more than a document. It is a working strategy built to strengthen your success, elevate professionalism, and ensure real estate remains a driving force in our community.

At a Glance

• Informed by insights from 700+ members to reflect real needs and priorities
• Overall member rating: 3.35 (Superior)
• Driven by five strategic goals that align member experience, advocacy, education, and leadership to support your business success
• Centered on four key focus areas that directly impact your day-to-day work
• Built with measurable objectives and ongoing tracking to ensure accountability and real progress

STRATEGIC GOALS

At the center of GAAR’s 2026–2028 Strategic Plan are five interconnected goals: Value, Community, Resource, Growth, and Leadership, each designed to strengthen the member experience while advancing the real estate profession.

Together, these priorities focus on delivering meaningful membership value, expanding community impact, elevating GAAR as a trusted advocacy resource, increasing access to high-quality education, and fostering a transparent, inclusive leadership culture that supports long-term success.

YOUR MEMBER BENEFITS

By improving engagement, communication, and service delivery, GAAR helps me save time, get the support I need, and maximize the value of my membership investment so I can focus on growing my business.

By strengthening community partnerships, GAAR helps me build relationships, enhance my reputation as a trusted local expert, and grow my business while making a positive impact in the communities I serve.

By strengthening REALTOR® advocacy, GAAR gives me a voice in housing policy, protects my ability to do business, and helps create a fair, stable market so I can better serve my clients and sustain my livelihood.

By expanding flexible, high-value education options, GAAR helps me sharpen my skills, stay competitive, better serve my clients, and grow a stronger, more successful real estate business.

By fostering transparent leadership and clear decision-making, GAAR helps me understand how and why decisions are made, see a path to leadership if I choose it, and benefit from a stronger, more efficient Association that supports my business and the clients I serve.
 

OUR COMMITMENTS & PRIMARY FOCUS

Stronger systems, clearer leadership, and improved member service are designed to support your business efficiently and consistently.

Expanded education, flexible formats, and high-value learning opportunities to keep you competitive and informed.

Increased visibility and engagement that positions REALTORS® as trusted leaders in housing and community growth.

A stronger, more unified voice to protect property rights, influence housing policy, and support a stable real estate market.

To explore the goals within these focus areas, view the full Strategic Plan.

What This Means for You

• Spend less time navigating systems and more time growing your business
• Access education that fits your schedule, your needs, and your goals
• Build meaningful connections that strengthen your network and your impact in the community
• Stay informed and confident in a constantly evolving market
• Gain clear visibility into where GAAR is headed—and how you play a role in shaping what’s next

Built From Your Feedback

This plan reflects what members said matters most:

• More flexible and relevant education
• Clearer communication and direction
• Stronger advocacy presence
• Better access to tools and support

Survey insights confirmed that while overall performance is strong, members want clearer visibility into direction and decision-making.

This plan delivers on that.

Tracking Our Progress

This plan is not static. Progress will be measured, tracked, and shared.

Key Benchmarks Include:

• Increase member satisfaction from 3.35 to 3.5+
• Expand education access and participation
• Grow advocacy engagement and visibility
• Strengthen community involvement and partnerships

Members can expect clear visibility into priorities, milestones, and outcomes as progress continues.

Get Involved

The Strategic Plan works best when members are part of it.

Ways to engage:

• Join a GAAR committee and help shape key initiatives
  With 16 committees, there is a range of focuses that may fit your interests. Submit the Committee Interest Form.
• Attend events to stay informed and share your voice
  Member events every month, from First Wednesday Member Forums to free networking.
• Participate in advocacy efforts that protect and advance your business
  Attend RPAC events and keep up to date on advocacy announcements.
• Volunteer in community initiatives that strengthen our impact
  Participate with Laundry Love in February, Backpack Drive in July, and Holiday Giving in November.
• Engage with GAAR updates, resources, and conversations online
  GAAR's weekly passport email is sent to members every Wednesday with news and updates. (Did you unsubscribe? You can get back into the action by resubscribing.) 
  Plus, follow GAAR on Facebook, Instagram, X, BlueSky,  and subscribe to our YouTube channel.

Your involvement doesn’t just support the plan—it drives it.

Frequently Asked Questions

How will I see updates?
Progress will be shared through GAAR communications, events, and this page.

Can I provide input?
Yes. Member feedback continues to guide priorities and adjustments, especially through committees and the GAAR Board of Directors. Learn more about our committees.

Where can I read the full plan?
Access the full Strategic Plan document here.