Results: Communication Survey & $100 Winners

A member survey conducted in July by GAAR gathered insights from 294 members regarding their communication preferences and engagement with the association.

The survey covered membership types, communication channels, desired communication frequency, content engagement, communication clarity, and organizational culture.

Thank you to the members who took the time to complete!

Below are the winners of the $100 Target Gift Cards:

  • Cathy Andersen, New Mexico Land & Homes
  • Larry Fossum, Century 21 Camco Realty
  • Laurel Leisher, ERA Summit
  • Lori Roybal, Vista Encantada Realtors
Survey Summary: Member Feedback & Communication Preferences

Communication Preferences
Members indicated their preferred communication channels, with email and the GAAR website being prominent choices. Social media platforms like Facebook also played a significant role in reaching members, while other platforms exhibited varying levels of engagement.

Frequency and Timing
Members expressed their preference for receiving communications about once or twice a week during the mornings. While preferences for the days of the week varied, a considerable number preferred messages as needed, reflecting the importance of flexibility in communication.

Engagement with Content
Continuing education courses, free CE events, and product training garnered strong engagement from members. Valued content included updates about events, community outreach, leadership, and advocacy efforts. Topics such as safety, market statistics, and professional development were also of interest.

Communication Clarity and Timeliness
Members generally found GAAR messages clear and understandable, reflecting effective communication. They positively rated GAAR's responsiveness to inquiries and concerns, indicating satisfactory communication effectiveness.

Customization and Preferences
Members expressed a desire for more control over their email subscriptions, suggesting the need for options to opt in or out of specific topics. Additionally, they expressed interest in selecting only the topics they were interested in, for a more tailored communication experience.

Engagement with Platforms
Members expressed engagement with the Weekly Passport newsletter, indicating its value. Members also demonstrated a willingness to participate in events, attend classes, and view videos, showcasing active involvement within the association.

Challenges and Feedback
Members provided feedback about challenges, including background music in videos and voicemail-based customer service. Suggestions for improvement ranged from engaging with diverse content to addressing communication barriers.

Organizational Culture and Innovation
Some members suggested the need for a more innovative and energetic engagement approach, emphasizing meaningful content and fostering positive changes within the organizational culture.

Member Feedback Highlights

  • "Appreciate your time and effort to ensuring I’m in the know! Keep up the good work!"
  • "Thank you for all that you do."
  • "GAAR and SWMLS have hired well and have excellent staff members!"
  • "Seeking help often feels like a DMV experience; change management needed."
  • "GAAR's communication far exceeds other associations; much better!"
  • "You guys are doing great, thank you!"
  • "Dislike background music/percussion sounds in videos."
  • "Interview a diverse group of people; discuss interesting topics."
  • "Want to know video duration before starting."
  • "Often get voicemail; need more real-time assistance."
  • "Enforcement results from pending RE complaints need transparency."
  • "Overall culture at GAAR seems a little complacent and siloed."
  • "Text messages?"
  • "Keep content interesting."
  • "Can't think of suggestions currently."
  • "Need more time for engagement."
  • "Don't recall missing important information."
  • "Watch time saver tips in Flex."
  • "Interested in Good Neighbor recipients."
  • "Don't recall seeing social media posts on specific topics."

Conclusion
The survey results offer valuable insights into member preferences, satisfaction levels, and areas for enhancing communication strategies and engagement initiatives within the GAAR community. The feedback highlights a variety of perspectives, ranging from appreciation to constructive suggestions, providing GAAR with actionable insights for improvement.

Access the Survey Results

Click:  Greater Albuquerque Association of REALTORS® - Responses | SurveyMonkey