In 2016, the GAAR’s Professional Standards Department received 448 complaints through the Ombuds program. “Lack of professionalism” was the top complaint from both REALTORS® and members of the public.

While less than 3% cases are serious enough to lead to more serious filings, including formal ethics complaints, requests for arbitration and requests for mediation, the numbers are still quite alarming for a mid-size Association. Most of the complaints can be avoided with plain, old fashioned good business etiquette – like returning calls promptly, ensuring your face-to-face when signing contracts and making clients feel comfortable.

According to Melody Mar, Director of Professional Standards, “Most Ombuds calls can be avoided with clear, timely communication.” And that does not mean a text. She added, “Clients and other REALTORS® really just want you to pick up the phone. And nothing beats being face-to-face when signing contracts.” Many clients simply do not understand the contract and that can lead to serious buyers or sellers’ remorse and confusion.

The top Ombuds calls in 2016:

It doesn’t matter if you have been in the business for decades or just getting started, good business – and personal – etiquette practices are an important component of any successful real estate practice. In the end, clients remember the little things – good or bad – about your service.

What are the real estate business etiquette best practices?

Come to March 1st’s FREE Marketing Workshop “Check yourself before you wreck yourself” to hear from a panel of top local REALTORS® on their tips and tricks on the little things that make a huge difference.