On February 20, 2025, the Pricing Strategies: Mastering the CMA (PSA) Certification Course will be offered as a live interactive webinar, providing real estate professionals with valuable insights and skills to enhance their pricing expertise.
Hosted by Brent Lancaster and powered by the Center for REALTOR® Development, this 7-hour virtual course is designed for REALTORS® of all experience levels working with buyers or sellers. Participants will learn essential techniques for creating and presenting Comparative Market Analyses (CMAs), employing best practices for pricing residential properties, and effectively collaborating with appraisers. Additionally, the course equips attendees to guide clients through market misperceptions and anxieties, boosting their professional credibility.
Pricing Strategies: Mastering the CMA (PSA) Certification Course
Live Interactive Webinar
Thursday, February 20th
9:00 am - 4:00 pm MT
The $267 registration fee includes a $50 discount on the course and application fees, with no continuing education credit available. Upon completion, participants become eligible for the Pricing Strategy Advisor (PSA) Certification, offering exclusive benefits like a personalized certificate and marketing tools to stand out in the competitive real estate market. This course also fulfills an elective requirement for the Accredited Buyer’s Representative (ABR®) designation.
About Brent Lancasater
Brent Lancaster, ABR, GRI, SRS, AHWD, BPOR, CDEI, e-PRO, MRP, combines his love of the business of real estate with his passion for education. He offers a variety of solutions to the challenges that agent's face in today's real estate environment. He believes in delivering tools agents can use immediately to improve the quality and efficiency of their business.
In 2005, he became the broker/owner of his own real estate company, Brent Lancaster and Associates, LLC.
For the last 13 years, Brent has been delivering high quality course content as President/CEO of one of the nation’s oldest real estate schools – Bob Brooks School of Real Estate. Since 1971, Bob Brooks School has trained many generations of real estate agents.
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