On Wednesday, July 24th  New Mexico Mortgage Financing Authority announced a new brand identity and logo.

During the news conference, Hernandez announced New Mexico Mortgage Finance Authority has rebranded to Housing New Mexico, and a new logo was unveiled.

“When New Mexico Mortgage Finance Authority was created by the state legislature in 1975, its focus was mortgage assistance for low-income households,” said New Mexico Mortgage Finance Authority Executive Director/CEO Isidoro Hernandez.  “We have grown into so much more, as far as the programs and services we provide, and ‘Housing New Mexico’ is more reflective of our diverse suite of services and makes a strong statement. The new logo should help New Mexicans understand our role in their community better, and we look forward to continued outreach and education about Housing New Mexico for years to come.”

Officials also hope the rebrand will help prevent mistaking New Mexico Mortgage Finance Authority with the New Mexico Finance Authority and vice-versa, which is often the case.

Hernandez explained the entity is not officially or legally changing its name, but the idea is for it to be recognized as Housing New Mexico.

“We are still New Mexico Mortgage Finance Authority,” he said. “As the state’s housing authority, our vision is that all New Mexicans will have quality, affordable housing opportunities, and ‘Housing New Mexico’ truly encompasses what we work toward every day.”

to learn more visit housingnm.org