NAR Introduces Showing Platform Solution

Trusted Real Estate Partner SentriLock Delivers SentriKey Showing ServiceTM, the Industry’s First Real Estate Experience Management Platform   

New Product Simplifies the Real Estate Process and Creates Great Experiences for Agents, Buyers and Sellers 
 
 West Chester, Ohio. (February 11, 2021) – SentriLock, LLC, a leading real estate technology provider and wholly owned subsidiary of the National Association of REALTORS®, sees increasing demand for its upcoming SentriKey Showing ServiceTM product. 

More than a year ago, SentriLock and its volunteer board of directors, chaired by Bob Goldberg NAR CEO, observed the consolidation occurring in the showing service space. “Our board directed us to develop a solution to address the growing lack of choice in this technology sector, given the natural fit with our current lockbox business,” said Scott Fisher, Founder and CEO of SentriLock. “With recent industry acquisitions, this validates the decision that a trusted partner is needed more than ever to ensure REALTORS® have a choice in showing service solutions. We did this with great success in the lockbox space 18 years ago and look forward to extending this approach into showing services.” 

Recognizing the significant increase in demand for a new trusted solution, SentriLock’s SentriKey Showing ServiceTM product will be available to current customers on March 31st of this year and will be generally available as a platform solution to all Associations and MLSs later this year. Pricing will follow SentriLock’s historically competitive approach with other options in the industry. 
 
SentriLock’s approach is to provide a seamless scheduling platform, enabling significantly improved client and agent experiences. The new platform leverages artificial intelligence to create a virtual assistant capable of freeing REALTORS® from tedious administrative tasks, allowing them to get precious time back in their busy lives. Lastly, brokers and agents can feel secure in SentriLock safeguarding their data just as vigorously as it safeguards their clients’ homes.  
 
“Response to our offering has been tremendous, with over 100 Association and MLSs covering 200,000 agents expressing interest,” said Fisher. “We’ve been flooded with inquiries with the recent announcement of realignment of our showing service competitor.”    SentriLock is used by over 350 MLSs and Associations, and over 350,000 REALTORS®.  As the Official Lockbox Solution of the National Association of REALTORS®, whose core purpose is to help its members become more profitable and successful, SentriLock’s focus is to provide value-added technology as a trusted partner on behalf of the real estate community. 


SentriKey Showing Service™ Frequently Asked Questions 

What is trending? 
Increased demand for a competitive showing service solution by a trusted provider due to acquisitions of other showing service providers. 
 
Why does this acquisition matter? 
REALTORS® are looking for strong competition to support the best possible service, technology and data security and SentriLock will deliver SentriKey Showing Service™ to the industry fulfilling these needs. 
 
What is SentriLock’s position on changes in the industry? 
SentriLock, a wholly owned subsidiary of the National Association of REALTORS®, was founded to provide a superior, member-focused alternative in the electronic lockbox market. SentriLock’s relationship with NAR allows the company to focus its efforts on providing members with affordable solutions, superior products, world-class customer service, and an unparalleled experience management platform. 
 
Who can buy the SentriKey Showing Service™?
The power of the SentriKey® solution comes from having high utilization in an Association or MLS.  SentriLock sells the base platform to the Association or MLS and end users can opt in for greater feature tiers individually. SentriLock does not currently offer the SentriKey® service to individual brokers/agents in Associations and MLS’s that don’t have the platform integration. 
 
When is it available?
On March 31, 2021, SentriLock will officially release the SentriKey Showing ServiceTM, which will serve as a powerful comprehensive solution in the home showing scheduling service space.   
 
What if we are on a lockbox system other than SentriLock? Good news! 

You don’t have to be a SentriLock lockbox system user to use the SentriKey Showing Service™! While there are additional features obtained using the SentriKey Showing Service™ with the SentriLock lockbox system, it is NOT required. Later this year, SentriLock will offer the showing service to Association and MLS’s on other lockbox systems.   
 
Is my data secure with SentriLock’s showing service? 
Yes, information remains secure with SentriLock. Information about showings, property accesses, agent data, property specifications is kept safe and secure with SentriLock and not sold to vendors or used for monetization purposes. Being 100% owned by the National Association of REALTORS® means you can trust your data is only used for supporting your business.   
 
What makes the SentriKey Showing Service a good alternative to other showing services? 
The SentriKey Showing Service is a real estate solution for managing showings, property access, and client experiences. It simplifies the sales process and helps REALTORS® stay organized and spend more time doing what they do best – selling homes and delivering outstanding service to their clients. In addition, SentriKey Showing Service offers users better features, a fresh and user-friendly interface, and highly competitive pricing.    
 
How does SentriLock’s showing service differ from the competition? 
Utilizing research conducted with agents, brokers and real estate associations, SentriLock developed a comprehensive platform designed to bridge the gap between ease-of-use and superior technology. When combined with SentriLock’s lockbox solution, it forms a comprehensive, integrated all-in-one solution for access management. The SentriKey® Showing Service AI-based virtual assistant, SAM, automates numerous scheduling tasks so agents can forget some of the busy work and focus on the client. The showing service also offers a robust direct agent-to-client communication platform that allows for sharing listings, providing property feedback, sharing a synched calendar, and more. It’s a more engaging way to communicate that impresses clients and heightens the agent’s value and professionalism.  
 
What are some of the key features of SentriLock’s showing service? 
SentriLock offering is a feature-filled showing service that gives real estate professionals a fully integrated showing experience. Agents will utilize the same SentriKey Real Estate mobile app (or website) for the showing service that many currently use to open lockboxes and manage showings. It’s offers the possibility of one platform, one solution.

SentriKey Showing Service™ key features allow agents to: 
• Schedule and manage showings from a simple dashboard 
• Reschedule showings automatically through SAM, the SentriKey™ Assistant for Mobile 
• Manage their day “on the go” with the mobile app 
• Maintain their calendar and client roster 
• Receive showing requests, property details, and notifications 
• Share listings, trends, and property data with clients  • Build a daily showing itinerary – with driving routes 
• Communicate easily with clients via a dedicated client mobile app 
• Access listing details and schedule showings from within the MLS 
• Select the optional concierge call center support to manage scheduling 
• Easily grant secure, temporary home access to vendors like home inspectors and appraisers
• Easily work with teams – scheduling showings, accessing calendars, and more  
 
When integrated with the SentriLock lockbox system, these additional exclusive features:
• Access by appointment – control lockbox access around scheduled appointments if desired
• Consolidation lockbox/showing event reporting
• Automatic client App population with visited properties
• Listing detail integration with your favorite productivity tools such as HomeSnap®, RPR etc. 
 
About SentriLock Founded in 2002, SentriLock, LLC is a wholly owned subsidiary of the National Association of REALTORS® (NAR) and its Official Lockbox Solution. The company’s primary mission is to provide its members with technology solutions that are member-focused and driven to provide superior customer service. SentriLock has a 96 percent customer satisfaction rating and is committed to providing the same exceptional support and technology to showing service customers.  

For more information about SentriLock’s SentriKey Showing ServiceTM contact Devin Beck at Showingservice@sentrilock.com.