NAR Podcast: Educating Home Sellers on Brokerage Cooperation

Listen for tips from real estate pros about how to talk with sellers about cooperative compensation.

With practice changes on the horizon, sellers need to understand their options and the benefits of cooperating with other brokerages, including the potential of offering cooperative compensation and the impact that may have on the home selling and buying experience. As home buyers, sellers, and real estate professionals adjust to these changes, it is important for members to have clear and transparent conversations with consumers. Host Marki Lemons Ryhal and two real estate pros discuss how and why it is important to emphasize the seller conversation following NAR’s proposed settlement agreement.

Meet the Guests

Michelle Doherty is an agent with RLAH Real Estate in Arlington, Va., serving Northern Virginia and the District of Columbia. Doherty was named one of REALTOR® Magazine’s 30 Under 30 in 2019, and she is the 2024 chair of NAR’s Young Professionals Network (YPN) Advisory Board. She also serves as a member of the Virginia REALTORS® Board of Directors. Doherty has been named a top agent in her area by Washingtonian Magazine, Arlington Magazine, NOVA Magazine, Real Trends and Zillow.

Gary Rogers, ABR, CRS, is the broker-owner of RE/MAX on the Charles in Waltham, Mass. He serves as NAR's 2024 member services liaison, a conduit for communication between the committee and the NAR leadership team. Rogers also has served as NAR's Region 1 vice president, covering Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, and a director of the REALTORS® Relief Foundation(link is external). He was the 2009 president of the Massachusetts Association of REALTORS®.