The traditional GAAR Grande Open House Weekend became a statewide event this fall for the first time ever! Consumers were able to visit NewMexicoHomeSearch.com to find in-person and virtual Open Houses.

New Mexico REALTORS® across the state worked together to promote the website NewMexicoHomeSearch.com to showcase their real estate listings and promote the REALTOR® brand. Over the weekend, 341 Open Houses were recorded throughout the state, lower than in previous years, but COVID-19 along with low inventory continues to play a critical role in the number of Open House events.

Website views reflect that consumers continue to be interested in the local home market and listings. In the weeks leading up to last weekend’s Grande Open House event, NewMexicoHomeSearch.com had 200,000 page views, 20,000 users, and 3,400 clicks to the Open House Section.

Digital marketing efforts engaged with 300,000 users on social media and the Google Ads network. The digital campaign was supplemented with digital outdoor boards, a TV segment airing on NM Living, and an article on New Mexico Magazine’s NewMexico.org/nmmagazine. NewMexicoHomeSearch.com was created by GAAR to be a consumer-facing website that is powered by close to 8,000 New Mexico REALTORS® to provide accurate statewide listings available to the public at one site. The New Mexico Home Search.com partnership includes nine New Mexico REALTOR® associations and Multiple Listing Services throughout the state:

• Greater Albuquerque Association of REALTORS®
• Las Cruces Board of REALTORS®
• New Mexico Association of REALTORS®
• Otero County Association of REALTORS®
• Roswell Association of REALTORS®
• Ruidoso/Lincoln County Board of REALTORS®
• San Juan County Board of REALTORS®
• Santa Fe Association of REALTORS®
• Silver City Board of REALTORS®