Last week, New Mexico Tourism Cabinet Secretary, Rebecca Latham, presented the latest updates on the successful New Mexico True campign.
We learned how New Mexico True impacts us as citizens and as REALTORS®. Tourism doesn't just effect the hospitality industry. It also generates tax revenue to support government services statewide. It supports the local economy by creating jobs. And it helps people relocate to the state – which is one reason our NewMexicoHomeSearch.com partnership is so important.
New Mexico True even works with large employers, like Sandia National Labs, attract talent to our state.
By telling our New Mexico True stories, they attract adventure travelers to our state – travelers that return as students, retirees and vacation home buyers.
NewMexico True also reminds all of us that New Mexico is a unique place; a place that is both physical and emotional.
Our beautiful state is rich in spirit and culture. It is filled with interesting people and customs, amazing art, incredible food and a rich history. It is a place with vistas and beauty beyond belief. To see, taste and experience everything that New Mexico has to offer, evokes a “True” feeling of adventure steeped in culture.
New Mexico True is a brand that transcends tourism. It is the brand for New Mexico.
A Word from Rebecca Latham
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Greetings GAAR members,
It was such a pleasure speaking with you this week! I appreciate your enthusiasm for our state and all you do to grow our economy.
We’ve gotten quite a few questions about things that were mentioned in my presentation, so we wanted to follow up:
Share New Mexico True
Hundreds of videos are available for you to view, post and share on your website or social media channel at YouTube.com/VisitNewMexico.
Keep in the Loop
Want to stay updated on partnership and promotional opportunities with the New Mexico Tourism Department? Sign up for “Tourism Talk,” our weekly stakeholder e-newsletter, at NMTourism.org.
New Mexico Magazine Gift Subscription Offer
GAAR members qualify for a special offer from the award-winning New Mexico Magazine to give gift subscriptions for only $14 per year for 12 issues. Each month, the magazine labels for your clients can be personalized to say “A gift from _______,” reminding them why they chose you to help buy or sell their home. To arrange a custom order for your clients or office contact Kurt.Coey@state.nm.us.
Reach Qualified Clients through New Mexico Magazine
New Mexico Magazine is seen by more than 470,000 people each month. Recent data shows us that 65% of the subscriber base lives outside of the state of New Mexico, and 86% of those readers would like to buy a home in New Mexico. Make sure you’re reaching them by contacting Ashley@NMMagazine.com for a customized advertising plan that meets your needs.
Thank you again for all you do to sell New Mexico as an incredible place to live, work and raise a family! I look forward to working with you again soon, and remember to share your incredible New Mexico photos using #NewMexicoTRUE!
All my best,
Rebecca
 Rebecca Latham
Cabinet Secretary
New Mexico Tourism Department
491 Old Santa Fe Trail
Santa Fe, New Mexico 8750
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