This informational session will show brokers how to utilize New Mexico True content and how to leverage that for your business and brand.

The New Mexico Tourism Department is proud to offer and steward the New Mexico True Certified program, an initiative that allows select New Mexico businesses to leverage the magnetic and powerful New Mexico True brand to build their recognition and amplify existing marketing messages.

The New Mexico True Certified program brings national attention to the quality behind products that are uniquely New Mexican, while providing opportunities for businesses of all sizes to integrate the New Mexico True Certified mark at point-of-sale and on packaging, fulfillment, and marketing materials.

Join us in welcoming Secretary Rebecca Latham from the New Mexico Tourism Department:

New Mexico True 
Date:  Monday, August 6th
Time:  1:00 pm - 2:30 pm (Presentation / Q & A)
Location:  GAAR REALTOR® Building
Cost:  FREE

Rebecca Latham, Cabinet Secretary, New Mexico Tourism Department
In January 2015, Governor Susana Martinez appointed Rebecca as the Cabinet Secretary of the Tourism Department. With more than a decade of experience in advertising and marketing, Rebecca is a passionate tourism professional who has served New Mexico's hospitality industry since 2006. She brings a wealth of experience across all aspects of the marketing spectrum including economic development, strategic messaging, brand development, public relations, and communications. Under her leadership, the Tourism Department has found unprecedented success by building awareness and driving travel to the Land of Enchantment through New Mexico True brand advertising, which delivers a 7:1 ROI at the tax base level (Longwoods Intl 2015). Rebecca lives in Albuquerque with her husband and two children, and in 2017 was named “National Mother of the Year.”