Digital Marketing Is Key, REALTORS® Say

Social media is increasingly a vital part of a real estate professional’s marketing strategy. Seventy-four percent of REALTORS® recently surveyed cited awareness as the main…

When Clients Talk Politics, Stay Above the Fray

How divisive public discourse is affecting business relationships—and what you can do about it.

Sharla Lau sensed where the conversation was going with one of…

Guiding Millennials Into Their First Home

Train your agents on how to prepare their first-time buyers with realistic financial expectations.

It’s no secret that when it comes to transitioning…

Rules for Hiring a High-Quality Photographer

Don’t let poor listing photos or restrictive copyright terms stymie your marketing efforts. Here’s what to look for in the right photographer for…

4 Questions You’ll Get at Open Houses

Besides discussing the home’s layout and physical characteristics, come to your open house prepared to respond to these other common questions. Coldwell Banker recently featured some of the…

Referrals, Referrals, Referrals – How to Get People Talking!

Word of mouth referrals are golden. Building your client base from these referrals equates to success. How do you get people talking? By being proactive,…

How to Explain Online Home Value Estimates

Homeowners who seek an estimate of their home’s value online often find that it doesn’t match the actual value. You need to know how to talk…

The Right Way to Approach FSBOs

The vast majority of unrepresented sellers will eventually list with an agent. Whether you are the agent they choose depends on how you present your…

6 Ways to Get Free Press for Your Business

There are several local resources you can use to generate buzz about your real estate expertise, and it won’t cost you anything to get the…