Rules for Hiring a High-Quality Photographer

Don’t let poor listing photos or restrictive copyright terms stymie your marketing efforts. Here’s what to look for in the right photographer for…

4 Questions You’ll Get at Open Houses

Besides discussing the home’s layout and physical characteristics, come to your open house prepared to respond to these other common questions. Coldwell Banker recently featured some of the…

Referrals, Referrals, Referrals – How to Get People Talking!

Word of mouth referrals are golden. Building your client base from these referrals equates to success. How do you get people talking? By being proactive,…

How to Explain Online Home Value Estimates

Homeowners who seek an estimate of their home’s value online often find that it doesn’t match the actual value. You need to know how to talk…

The Right Way to Approach FSBOs

The vast majority of unrepresented sellers will eventually list with an agent. Whether you are the agent they choose depends on how you present your…

6 Ways to Get Free Press for Your Business

There are several local resources you can use to generate buzz about your real estate expertise, and it won’t cost you anything to get the…

The Emperor Has No Clothes: Why Listing Photos Are Imperative

‘Naked’ listings are a disservice to both buyers and sellers and WILL hurt your brokerage!

When a listing hits the MLS and is syndicated to…

Establishing and Maintaining an Online Brand and Presence: Presentation Slides

Thank you to everyone who attended the June 7, 2017 Marketing Workshop Establishing and Maintaining Your Online Brand and Presence.

We hope that you were able…

Affiliate or Benefit Partner of the Week

GAAR will be highlighting one of our Affiliates or

Benefit Partners every week!

An Affiliate is an organization who is directly related…