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Category: Marketing

Marketing who you are vs. what you do

Marketing who you are vs. what you do

When crafting a tagline for your branding, decide whether you want to be known for your expertise or your actions.

Your tagline is the part…


Building  trust and engagement through Facebook

Building trust and engagement through Facebook

Before social media sites like Facebook became commonplace, real estate agents had to be pretty creative when it came to engaging with their sphere of…


Up Your Odds of Winning a Bidding War

Up Your Odds of Winning a Bidding War

Money isn’t the sole motivator for many sellers. That’s why, when Rochelle Maize submits her buyers’ offers, she makes sure to add a personal touch.


7 Steps to Crafting a Better Sales Story

7 Steps to Crafting a Better Sales Story

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be…


Over 41% of households in the Greater ABQ market are 55+

Over 41% of households in the Greater ABQ market are 55+

Over 1/3 of households nationwide are 55+. New Mexico leans even older. With over 44% of our households at the 55+ mark, we are one…


6 Home Improvement Flubs That Cause Inspection Headaches

6 Home Improvement Flubs That Cause Inspection Headaches

Poorly executed updates can trip up a home sale and pose safety concerns. Know what to look for at your next listing appointment.

Do-it-yourself household…


Have fun while you network with your peers today

Have fun while you network with your peers today

Every 2nd Thursday of the month, GAAR's Affiliate Members host their "After Hours Mixer" at a local venue.

The Affiliate After Hour Mixer serves 3 important…


ABQ Journal’s “HomeStyle” now offers online ad submission for Featured Listings and Brokers

ABQ Journal’s “HomeStyle” now offers online ad submission for Featured Listings and Brokers

GAAR has been working with ABQ journal to create and support their new real estate section "Homestyle" – your home for local real estate, home builders and…


Meet your Quadrennial Code of Ethics Requirements FREE Online

Meet your Quadrennial Code of Ethics Requirements FREE Online

Don't wait for to take your Code of Ethics Training. NAR has temporarily extended their FREE online training.

Everyone must meet their Quadrennial Code of…

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