How Not to Be a Robot in a Digital World (In Person only)

3 CE (Elective)

This class will guide realtors on how to maintain their authentic personality in online interactions, effectively engage with their audience, and build real connections through digital networking. By developing digital etiquette and utilizing the right tools, realtors can humanize their brand and foster genuine relationships with clients, setting themselves apart in a highly competitive industry.

Objectives:

• Personal Outreach - Crafting an initial message that’s personalized, referencing something specific about a potential client’s profile to make a memorable first impression.
• Consistent Tone - Choosing a brand tone that aligns with your values, whether friendly, professional, or educational, and consistently using it across platforms.
• Engagement through Comments - Responding to audience comments with thoughtful replies to build rapport and show that you’re listening.

Heather Haase, known as "Sunshine," is a dynamic speaker and REALTOR® with over 8 years of real estate experience and 5 years of inspiring national audiences. She specializes in first-time homebuyers, military families, and agent referrals, while staying ahead of the industry with her passion for education. A lover of conferences and learning, Heather travels the country sharing insights on mindset, social media, and networking. She also serves her real estate community through roles with Dayton REALTORS®, Ohio REALTORS®, and the National Association of REALTORS®.