Leveraging AI to Improve Your Customer Experience in Real Estate: Opportunities and Challenges for REALTORS

3 CE (Elective)

The class will explore how AI can improve the customer experience in real estate, from automating routine tasks to providing personalized recommendations and support. We'll also discuss the challenges and considerations of implementing AI in your business, including ethical and legal obligations. It will also share valuable insights and practical tips for using AI to enhance your customer experience.

Learning Objectives:

• Develop a plan for incorporating AI into your real estate business to enhance customer experience, taking into account ethical considerations and potential risks (Synthesis).
• Demonstrate the ability to use AI-powered tools and technologies to automate routine tasks and provide personalized recommendations (Application).
• Explain the potential impact of AI on customer experience in the real estate industry today and in the future (Analysis).
• Compare and contrast different AI-powered customer experience technologies and determine which ones may be most suitable for your practice (Evaluation).

About Your Instructor:

Marki Lemons Ryhal is a REALTOR® with Exit Strategy Realty in Chicago and a nationally renowned keynote speaker and educator. She has taught more than 500,000 students over the past 15years and has written more than 100 real estate classes for continuing education credit. She recently spoke at the closing session of Illinois REALTORS® Winter Business Meetings.