Speaker Series AM: Running Your Business in a Changing Market (Live ONLY)

3 CE (Elective)

A changing real estate market means a skill set shift. You need a back-to-basics approach to generating inventory and marketing yourself to get more listings but may still be juggling multiple offers for your sellers AND buyers, for well-priced homes. In this session taken right from the trenches of today’s market, Maura will even address the psychology of managing expectations -- both for yourself AND your clients -- in challenging market conditions.

Objectives:

• Put a plan in place to create more inventory, exploring strategies for creative uses of techniques and tools such as farming, social media, past client database, and more.
• Attract and win new listings by utilizing an in-depth knowledge of the market and leveraging statistics, market research, and data in new ways.
• Learn new strategies for counseling buyers and sellers and guiding them through the difficulties of the market.
• Explore strategies for success with multiple offers.

Instructor:

Maura Neill (ABR, AHWD, CRS, e-PRO, MRP, PSA, MA) is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura taught at Florida State University and University of Phoenix. She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis. She considers education – both of clients and of other real estate professionals – an important part of her role as a REALTOR®. Maura is a national real estate presenter and a sought-after speaker for leadership training.