Speaker Series: Market Like a Rock Star on a Roadies Budget
3 CE (Training)
Modern marketing has changed completely over the last few years. Gone are mass-marketing approaches like print, yellow pages and direct mail, in are newer more cost-effective and targeted techniques including social, mobile, video, search engines, portals, and relationship-based marketing.
In this session, you will learn about these newer options so you can create a better marketing plan that will help you grow your business without blowing out your budget. Plus, gain several easy to use resources and tools that will allow you to create your own marketing materials no matter what your level of tech or design skill is.
Learning Objectives / In this session, you will learn how to…..:
1. Identify the role & growth of the Internet & how it has changed the real estate consumers’ research process so that you can adjust your marketing activities accordingly.
2. Identify which modern marketing technique best fits your marketing goals and strategy and then incorporate it into your marketing plan
3. Identify which social media network best fits you and your marketing strategy best and relate how social media advertising can help you optimally reach that audience.
Instructor: Craig Grant grew up loving all things technology and the Internet. After graduating from the University of Florida he spent nearly a decade as the regional manager and corporate trainer of the New York Times Regional Media Group. Craig then created The Real Estate Technology Institute (RETI) & EasyRealtySites, 2 companies whose focus is on creating partnerships with REALTOR® associations & companies and helping elevate their members through technology education, training & solutions. Craig is a certified GRI, CRS, E-Pro & RPR Instructor for all technology & marketing courses, a member of the GRI Task Force & former Chairman of the Florida REALTORS Education & Technology Committee. In his spare time (that isn't spent online) Craig is a sports fanatic who can be found participating in or watching sporting events with family & friends.