Speaker Series: Run a Successful Website & Dominate the Search Engines (Zoom Only)
3 CE (Training)
Most REALTORS® have a website, but few actually generate business from it. In this session you will learn all the keys to running a successful real estate website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization.
Direct Learning Objectives
- Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture
- Learn how to promote the site to drive traffic
- Understand the evolution of search engines and how that affects the optimization of your site
Outline
- Design & Layout Userability Considerations
- How to plan, set up & run your real estate website
- How to set up your website for good lead capture & stickiness
- How to market & drive traffic to your site free or paid
- How to optimize it for search engines
- E-communication – How to respond to & convert online leads
- And More!
Instructor: Craig Grant grew up loving all things technology and the Internet. After graduating from the University of Florida he spent nearly a decade as the regional manager and corporate trainer of the New York Times Regional Media Group. Craig then created The Real Estate Technology Institute (RETI) & EasyRealtySites, 2 companies whose focus is on creating partnerships with REALTOR® associations & companies and helping elevate their members through technology education, training & solutions. .Craig is a certified GRI, CRS, E-Pro & RPR Instructor for all technology & marketing courses, a member of the GRI Task Force & former Chairman of the Florida REALTORS Education & Technology Committee..In his spare time (that isn?t spent online) Craig is a sports fanatic who can be found participating in or watching sporting events with family & friends.